Tony Notes That an Electronics Store Is Offering a Flat

question 56

Multiple Choice

Tony notes that an electronics store is offering a flat $20 off all prices in the store. Tony reasons that if he wants to buy something with a price of $50, then it is a good offer, but if he wants to buy something with a price of $500, then it is not a good offer. This is an example of:

• A)inconsistent reasoning; saving $20 is saving $20.
• B)the proper application of the Cost-Benefit Principle.
• C)rational choice because saving 40% is better than saving 4%.
• D)inconsistent reasoning because prices are sunk costs.

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Definitions:

Late Majority

A classification of individuals in the technology adoption lifecycle who are more skeptical about innovation and adopt new technology or ideas after the average member of a society.

Curved-screen Television

A television with a curved screen designed to provide a more immersive viewing experience by enhancing the field of view and reducing glare and distortion.

Bell-shaped

Describes a graphical depiction, often used in statistics, where the largest frequency of data forms in the middle and tapers off symmetrically towards both ends, resembling the shape of a bell.

Early Majority

A group of consumers in the diffusion of innovation model that represents approximately 34 percent of the population; members don’t like to take much risk and therefore tend to wait until bugs are worked out of a particular product or service; few new products and services can be profitable until this large group buys them.