Heinz Is Expected to Introduce More Than 400 New Products

question 27

Multiple Choice

Heinz is expected to introduce more than 400 new products in the next two years.One of the products is a spicier ketchup aimed at the baby boomer market.The spicier ketchup would be considered what type of new product?

• A) discontinuous innovation
• B) new-to-market
• C) new product line
• D) lower-priced products
• E) addition to existing product line

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Definitions:

Astigmatism

A common vision condition caused by an irregular curvature of the cornea or lens, leading to blurred vision.

Myopia

A common vision condition characterized by difficulty in seeing distant objects clearly, often referred to as nearsightedness.

Dacryoma

A tumor of the lacrimal sac or gland, often related to the tear production system.

Chalazion

A small, usually painless, lump or swelling on the eyelid, caused by a blockage in one of the oil glands.