Victorinex Has Long Manufactured Swiss Army Knives and Developed a Line

question 58

Multiple Choice

Victorinex has long manufactured Swiss Army knives and developed a line of upscale Swiss Army watches.The Swiss Army brand gave the company credibility over other watch manufacturers and allowed the company to continue targeting sports-minded males between the ages of 18 and 35.Victorinex used which strategy to create new products?

• A) new-to-the-world product
• B) new product line
• C) repositioned product
• D) addition to a current product line
• E) discontinuous innovation

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Definitions:

Security

Measures and protocols implemented to protect individuals, data, and assets from theft, attack, or other threats.

Attachment

The emotional bond that develops between a child and a caregiver, providing the child with emotional security.

Gestures

Movements of the body or limbs that express or emphasize an idea, sentiment, or attitude.

Vocabularies

The sets of words known and used by a person or within a particular language.