Discuss Five Sources of New-Product Ideas

question 138

Essay

Discuss five sources of new-product ideas.What are some techniques could be used to stimulate creative thinking for new-product ideas?

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Definitions:

Marketing Channel

A set of intermediaries or pathways through which goods and services pass before reaching the end consumer.

Resale

The act of selling a product or service again, often after it has been bought from the original seller or manufacturer.

Merchandise

Goods that are available for sale in retail, encompassing a wide range of products from clothing to electronics.

Direct Channel

A distribution method where a company sells its products or services directly to consumers, bypassing intermediaries.