Heinz Is Expected to Introduce More Than 400 New Products

question 27

Multiple Choice

Heinz is expected to introduce more than 400 new products in the next two years.One of the products is a spicier ketchup aimed at the baby boomer market.The spicier ketchup would be considered what type of new product?

• A) discontinuous innovation
• B) new-to-market
• C) new product line
• D) lower-priced products
• E) addition to existing product line

Understand the considerations for creating documents for multicultural audiences.

Identify the variables "on the surface" that can affect cross-cultural communication.

Understand the importance of audience analysis in document creation.

Learn the impact of individual characteristics, such as education, on audience analysis.