Which of the Following Stages of the New-Product Development Process

question 89

Multiple Choice

Which of the following stages of the new-product development process is the first filter in the new-product development process and serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?

• A) applied diffusion
• B) introductory diffusion
• C) business analysis
• D) test marketing
• E) idea screening

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Definitions:

Withdrawal

Money taken out from a business by its owner for personal use, decreasing the owner’s equity in the business.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, presented in a structured manner.

Interrelationships

The way in which each of two or more things is related to the other or others.

Income Statement

A financial statement that shows a company's revenues, expenses, and profits over a specific period of time.