After the Research Team at Nabisco Had Generated More Than

question 109

Multiple Choice

After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

• A) business analysis
• B) diffusion
• C) idea screening
• D) test marketing
• E) idea generation

---

Definitions:

Budgeted Net Income

An estimate of a company's net income for a future period, calculated by subtracting all expected expenses from expected revenues.

Cash Receipts

The total amount of cash collected by a business during a period from its various sources.

Credit Sales

Transactions in which goods or services are provided to a customer with an agreement to pay at a later date.

Budgeted Sales

The sales numbers a company projects to achieve in a future period, usually part of financial planning and budgeting.