The Maker of Purell Hand Sanitizer Tested Consumers' Reactions to Its

question 159

Multiple Choice

The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n) :

• A) adoption-rate test
• B) simulated (laboratory)market test
• C) concept test
• D) use test
• E) juried consumer test

---

Definitions:

Single-subject Designs

Research designs that focus on the response of a single subject to a given intervention, useful for assessing individual behavioral responses.

Multiple Baselines

A research design used in behavioral analysis that involves comparing changes in behavior across different settings, times, or subjects.

Artificial Consequences

These are outcomes or sanctions that are deliberately created or imposed to modify behavior, rather than naturally occurring as a result of actions.

Naturally Occurring

An event, substance, or situation that exists or happens without human intervention.