Jim Didn't Buy a Netbook Computer When They First Came

question 125

Multiple Choice

Jim didn't buy a netbook computer when they first came out,but he did purchase one a year after they were introduced into the market. He is very active in his church and local arts council,and many of his friends asked him which brand to buy when they were considering purchasing a netbook. Jim is best described as a(n) :

• A) innovator
• B) early adopter
• C) early majority
• D) leading consumer
• E) proactive

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Definitions:

Halo Effect

The cognitive bias that causes one's impression of a person to influence one's thoughts and feelings in unrelated areas.

Mere-Exposure Effect

A psychological phenomenon by which people tend to develop a preference for things or people they are exposed to frequently.

Self-Serving Bias

A cognitive bias that causes individuals to see themselves in a more favorable light, attributing successes to internal factors and failures to external factors.

Situational Bias

The effect that context or environment can have on an individual's behaviour or decisions, often leading to skewed perceptions or judgements.