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Subduction is the process of a tectonic plate
Science-Like Principles
Guidelines or methods that mimic the systematic and evidence-based approach of the scientific method.
Branding Reduction
involves minimizing or simplifying the elements and messages associated with a brand to enhance clarity and effectiveness.
Brand Ambidexterity
The ability of a brand to balance and manage both the exploitation of existing assets and the exploration of new opportunities to ensure long-term success.
Consistency and Relevance
These refer to the harmonious and pertinent application of messages, strategies, or actions across various platforms or situations to meet objectives effectively.
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