Because Many Services Involve a Process of Continuous Interaction Between

question 160

Multiple Choice

Because many services involve a process of continuous interaction between the service organization and the customer,_____ marketing is an important strategy.

• A) interactive
• B) relationship
• C) patronage
• D) nonprofit
• E) affiliation

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Definitions:

Prejudice

Preconceived opinion that is not based on reason or actual experience; often directed against people or a group based on their characteristics.

Stereotypes

Overgeneralized beliefs about a particular category of people, assuming that all members of that category share the same characteristics.

Civil Rights Act

A landmark piece of federal legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin, primarily enacted in 1964.

Discriminatory Policies

Practices or directives within organizations that unfairly differentiate between individuals.