One of the Main Responsibilities of Sport Marketers Is to Keep

question 65

Multiple Choice

One of the main responsibilities of sport marketers is to keep their loyal customers as heavy users and escalate lower-level users into loyal customers.An effective tool for accomplishing this goal would be _____ marketing.

• A) interactive
• B) relationship
• C) patronage
• D) nonprofit
• E) affiliation

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Definitions:

Triangulation

A method used in research to cross-validate data through the use of multiple sources, methods, or investigators to enhance accuracy.

Convergent Validations

A method of validating findings or results by corroborating them through different measures or tests within the same study.

Multiple Methodologies

The use of various research or work methods in combination to address a problem or study a phenomenon.

Idiographic Method

A research approach focusing on the unique aspects of individual cases or entities rather than seeking general laws.