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A Management Consulting Business Stays in Touch with Its Business

question 18

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A management consulting business stays in touch with its business customers with phone calls and greeting cards.It periodically sends out needs-assessment questionnaires and designs new services to meet the needs revealed in these surveys.This is an example of relationship marketing based on:


Definitions:

Price Searcher

A seller that determines the selling price of its product or service based on market conditions, demand, and competition, instead of adhering to a market dictated price.

Marginal Revenue

The additional revenue that a company receives from selling one more unit of a good or service.

Marginal Cost

The extra expense involved in making one more unit of a product or service.

Expand Output

The process of increasing the quantity of goods or services produced by a business or economy.

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