Grizzly Watching Have You Ever Wanted to Spend Your Vacation Up Close

question 78

Multiple Choice

Grizzly watching
Have you ever wanted to spend your vacation up close and personal with a grizzly bear? Great Bear Nature Tours is one of the many lodges that provide that service.Great Bear,located in British Columbia,is actually a lodge built on a floating barge.The lodge can handle up to ten guests in what the Wall Street Journal calls rustic but upscale accommodations in double rooms that begin at a rate of $1,418 per night,including bear watching tours.
Although bear hunting still brings tourists to Canada,bear watching is a growing attraction.On a bear watching tour the guide,who is often unarmed,will take you close enough to get a good view of a grizzly in the wild.In fact,one of the favorite tours allows you to watch bears swipe at salmon as they swim upstream to spawning grounds.
While bear watching sounds dangerous,bear attacks are not common.However,just to be careful many tour guides carry pepper spray.Tour guides say they are able to keep tour members safe by watching the bears and reading their body movements.
-Refer to Grizzly watching.If Great Bear Nature Tours rated and rewarded its tour guides based on the number of bears seen by guests,the tour guides might be willing to accept more risk in seeking out the bears than guests would really want.This could result in which service quality gap?

• A) A gap between what customers want and what management thinks customers want.
• B) A gap between what management thinks customers want the quality specification that management develops to provide the service.
• C) A gap between the service quality specifications and the service that is actually provided.
• D) A gap between what the company provides and what the customer is told it provides.
• E) A gap between the service the customer receives and the service they want.

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Definitions:

Fixed Manufacturing Expenses

Fixed manufacturing expenses are overhead costs that do not change with the level of production output, such as rent for a factory building.

Fixed Selling

Costs associated with selling products that remain constant regardless of the level of production or sales, such as salaries of sales personnel and rent of the sales office.

Financial Advantage

The benefit gained in financial terms that gives an individual or business a superior position relative to competitors.

Traceable Fixed Costs

Fixed costs that can be directly associated with a specific business segment or area.