What Is the Difference Between Internal Marketing and Relationship Marketing

question 12

Essay

What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?

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Definitions:

Traded Separately

Refers to the practice of trading components of a financial product independently, such as the detachable coupons from bonds being sold separately from the principal.

Common Shares

Equity securities that represent ownership in a company, giving holders voting rights and a share in the company's profits via dividends.

Conversion Value

The value of a convertible security if it is converted into a different asset, usually common stock, at its current price.

Convertible Bonds

Convertible bonds are fixed-income debt securities that the holder can convert into a specified number of common stock or equity shares of the issuing company.