Canesta Company Has Developed a Virtual Keyboard Out of Light

question 115

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,then its choice of channels will largely be influenced by:

• A) factors of production
• B) customer characteristics
• C) ownership factors
• D) product factors
• E) market factors

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Definitions:

TAM, SAM, SOM

stands for Total Addressable Market, Serviceable Available Market, and Service Obtainable Market, respectively, and they are metrics used to estimate the potential market size and revenue opportunity for a product or service.

Disposable Income

The amount of income left to an individual after taxes have been paid, available for spending, saving or investing.

Product Application

Goods or services created to meet a demand, thereby providing a solution to a customer problem.

Market Demand

The total volume of a product or service desired by consumers at a particular price and time.