Whenever a Customer Opens an Account at First Southern National

question 141

Multiple Choice

Whenever a customer opens an account at First Southern National Bank,a teller or account representative asks the customer whether she needs a CD,online banking or other services.In other words,the account representative engages in:

• A) suggestion selling
• B) trading up
• C) bait and switch
• D) customer relationship retailing
• E) service-disguised selling

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Definitions:

Product-Level Activity

Activities and costs associated with a specific product, rather than with a business operation as a whole.

Testing Prototypes

The process of evaluating the design, functionality, and performance of pre-production models or samples of a new product.

Personnel Administration

Management and administrative processes involved in hiring, training, and managing employees.

Direct Labor Hours

These are the total hours worked by employees directly involved in the manufacturing process or production of goods.