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Wal-Mart
Wal-Mart, the world's largest retailer by revenue, announced that it will get back to its founder's roots by initiating more price cuts. Critics claimed that the giant was getting away from its original focus because it posted relatively high gross profit margins. CEO Mike Duke assuaged critics by saying Wal-Mart's $400 billion in sales will become even larger because the price cuts will attract more customers and it will lower its costs of goods sold.
-Refer to Wal-Mart. Which type of pricing strategy describes Wal-Mart's commitment to offer consistently lower prices?
Price Cuts
Reductions in the selling price of goods or services, often to attract more customers or boost sales.
Marginal Cost
The expense required to create one more unit of a product or service.
Nash Equilibrium
A concept in game theory where no player can benefit by changing strategies while the other players' strategies remain unchanged.
Game
A strategic interaction among players, where each one makes decisions by considering the potential choices and outcomes of others.
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