The Americans for Balanced Energy Choices Has Spent $1

question 139

Multiple Choice

The Americans for Balanced Energy Choices has spent $1.3 million on billboard,newspaper,television and radio ads to rally public support for coal-fired electricity.The council has developed a(n) _____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

• A) promotional strategy
• B) tactic for communication
• C) mass aggregation strategy
• D) communication objective
• E) informative strategy

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Definitions:

Supreme Court

The highest judicial body in the United States, consisting of nine Justices who interpret the Constitution, review laws, and decide on cases of national importance.

Nationalist Chinese

Refers to the supporters and members of the Kuomintang (KMT), the nationalist party in China that fought against the Chinese Communist Party before and during the Chinese Civil War, eventually retreating to Taiwan.

China

A country in East Asia, the world's most populous nation, with a rich history, diverse culture, and rapidly growing economy.

American Conferees

Individuals from the United States who participate in formal meetings or conferences, often concerning politics, academics, or industries.