When Castrol Syntec,a Premium Motor Oil,sought a New Way to Reach

question 51

Multiple Choice

When Castrol Syntec,a premium motor oil,sought a new way to reach its young,car-passionate audience,the brand found its mark with video games.In its first-ever attempt at in-game advertising,Castrol Syntec found a way to show consumers (in a virtual world) the brand's power and performance.In the communication process,the game served as a(n) _____ for transmitting the message.

• A) sender
• B) decoder
• C) encoder
• D) channel
• E) receiver

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Definitions:

Cash Cycle

The period between the outlay of cash for goods/services and the return of cash through customer payments, reflecting the liquidity and efficiency of a company.

Accounts Payable Period

The average time it takes for a business to pay off its suppliers after receiving inventory or services.