When Heinz Introduced Its Ketchup Globally,it First Had to Deal

question 89

Multiple Choice

When Heinz introduced its ketchup globally,it first had to deal with the fact ketchup is not a household staple outside the United States.Heinz had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on _____ advertising to convince consumers to want the product.

• A) reminder
• B) persuasive
• C) informative
• D) compulsive
• E) influential

---

Definitions:

Busing

The means of transporting students via buses to achieve school integration in the 1970s.

Griggs V. Duke

A landmark 1971 Supreme Court case (Griggs v. Duke Power Co.) that prohibited employment discrimination and established the principle of disparate impact, shaping civil rights and labor law.

Racially Neutral

Refers to policies, actions, or attitudes that do not favor any specific race or ethnic group, aiming for fairness and equality across racial lines.