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When firms use multiple sources of capital, they need to calculate the appropriate discount rate for valuing their firm's cash flows as
Normative Influence
The impact others have on us that causes us to comply with their behavior or beliefs to gain their approval and acceptance.
Social Contagion
The phenomenon where behaviors, attitudes, or emotions spread through groups or societies, akin to the transmission of diseases.
Injunctive Norms
Social norms that define what is perceived as approved or disapproved behavior within a group or society.
Collectivist Cultures
Societies that prioritize the needs and goals of the group over the individual, emphasizing interdependence and community.
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