Examlex
Compute the expected return given these three economic states, their likelihoods, and the potential returns:
Advertising and Promotion
Activities aimed at communicating the values of a product or service to potential customers to influence their buying behavior.
Closing Sales
The final step in the sales process, involving overcoming objections, negotiating terms, and ultimately securing the purchase commitment from the customer.
New Customers
Individuals who have not previously purchased from a business, representing potential new sources of revenue and market growth.
Existing Customers
Individuals or entities that have previously purchased or are currently using a company's products or services.
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