Examlex
What annual rate of return is earned on a $5,000 investment when it grows to $7,000 in six years?
Reference Pricing
A type of psychological pricing in which a lower-priced item is compared to a more expensive brand in hopes that the consumer will use the higher price as a comparison price.
Price Skimming
A pricing strategy involving setting an initially high price before gradually lowering it over time as the product's novelty wears off.
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