_____ Measures the Number of Different Target Consumers Who Are

question 153

Multiple Choice

_____ measures the number of different target consumers who are exposed to a commercial at least once.

• A) Noise level
• B) Frequency
• C) Reach
• D) Synchronization
• E) Cost per contact

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Definitions:

Cultivating

The process of trying to acquire or develop a quality, sentiment, or skill.

Multidimensional

Having or relating to multiple aspects, factors, or components.

Socioemotional Change

Variations in emotional and social behavior that occur over the lifespan, influenced by a combination of individual, contextual, and cultural factors.

Multidisciplinary

Involving or combining several academic disciplines or professional specializations in an approach to a topic or problem.