In the 1960s There Were Only Three Television Networks and Most

question 53

Multiple Choice

In the 1960s there were only three television networks and most consumers only received these three channels plus a local channel. Now,consumers have more than 500 channels to choose from. This is an example of which problem facing media planners?

• A) media fragmentation
• B) flighted media
• C) effective frequency
• D) effective reach
• E) media consolidation

Identify the main factors contributing to the gender wage gap and discuss potential solutions.

Distinguish between individual and social perspectives on sexual assault and spousal violence.

Understand the role of mass media in shaping gender ideology.

Explore parental influences on gender socialization and their long-term effects.

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Definitions:

Bonds

Financial instruments issued by governments or corporations to raise funds, representing a loan made by the investor to the issuer.

Money Supply

The combined economic financial resources at a given time in an economy.

Interest Rate

The part of a loan that is added as interest for the borrower, normally expressed as an annual percentage of the existing loan balance.

Reserve Ratio

The reserve ratio is the fraction of total deposits that a bank is required to hold in reserve and not loan out, acting as a regulatory tool to ensure the stability of the banking system.