Cranium,the Seattle-Based Toy Company,has Recently Introduced Giggle Gear,a Toy Designed

question 94

Multiple Choice

Cranium,the Seattle-based toy company,has recently introduced Giggle Gear,a toy designed to let kids' imagination run wild.With the face and headpieces that make up Giggle Gear,kids can change themselves into aliens,fairies,bugs,and robots.What type of advertising will this company be using to promote this new toy?

• A) pioneering
• B) innovative
• C) promotional
• D) start-up
• E) comparative

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Definitions:

Proactive Interference

Memory problem that occurs when older information prevents or interferes with the learning or retrieval of newer information.

Recall

Type of memory retrieval in which the information to be retrieved must be “pulled” from memory with very few external cues.

Sensory Memory

The briefest element of memory enabling people to maintain sensory impressions once the initial stimuli cease.

Short-Term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.