Which of the Following Is What Consumers Will Receive or Achieve

question 170

Multiple Choice

Which of the following is what consumers will receive or achieve by using a product?

• A) attribute
• B) benefit
• C) compensation
• D) market share
• E) functionality

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Definitions:

Schemas

Mental structures that represent some aspect of the world, and are used to understand and respond to information.

Bartlett

Frederic Bartlett was a pioneering psychologist who is best known for his work on memory and cognitive psychology, particularly the theory of schema in remembering.

Integrated Framework

A comprehensive approach that combines multiple theories, methods, or structures into a cohesive whole to address complex issues.

Flashbulb Memory

A highly detailed and vivid memory of an emotionally significant event, which people often recall with high confidence.