An Ad for an AT&T MasterCard Offered Zero Percent Interest

question 178

Multiple Choice

An ad for an AT&T MasterCard offered zero percent interest on any balance transferred from another card by September 1,as well as no annual fee.What kind of an advertising appeal is this ad using?

• A) environmental consciousness
• B) vanity and egotism
• C) health
• D) profit
• E) admiration

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Definitions:

Automobile Manufacturers

Companies that specialize in creating and assembling motor vehicles, including cars, trucks, and motorcycles.

Segment

A portion or division of a larger whole, often referring to a distinct group within a market targeted by businesses.

Geographic Segmentation

Geographic segmentation is a marketing strategy that divides the market based on location, allowing for targeted marketing efforts tailored to regional characteristics.

Value and Lifestyle Survey

A research tool used to assess consumer attitudes, beliefs, and behaviors to understand their purchasing decisions better.