Many Advertisements Use Celebrities That Are Liked by Many People

question 147

Multiple Choice

Many advertisements use celebrities that are liked by many people in hopes that consumers will buy the product that the celebrity endorses. Using celebrities to influence consumers to buy the product is an example of which advertising appeal?

• A) consciousness
• B) love or romance
• C) fun and pleasure
• D) admiration
• E) resonance

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Definitions:

Headquarters

The central office or main location where a company's executive management and key administrative functions are located.

Foreign Market

Markets outside the domestic boundaries of a company where it conducts or aims to conduct business.

Meganational Companies

Large corporations that operate in multiple countries around the world, often exerting significant economic and political influence.

Local Human Capital

The accumulated knowledge, skills, and experience possessed by the workforce within a specific locale, region, or community.