In the 1960s There Were Only Three Television Networks and Most

question 53

Multiple Choice

In the 1960s there were only three television networks and most consumers only received these three channels plus a local channel. Now,consumers have more than 500 channels to choose from. This is an example of which problem facing media planners?

• A) media fragmentation
• B) flighted media
• C) effective frequency
• D) effective reach
• E) media consolidation

Assess the impact of mood, distraction, and cognitive resources on susceptibility to persuasion.

Explain the effectiveness of the pique technique and other methods in increasing compliance.

Examine the influence of forewarning on resistance to persuasion.

Understand the causes and consequences of the housing market crisis of 2007 and 2008 in relation to personality dimensions.

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Definitions:

Psychographics

The study of consumers' lifestyles, interests, attitudes, and values to understand their behavior and preferences.

Demographics

Statistical characteristics of the segment of the market that might purchase a product.

Geographic

Pertaining to the physical features, location, or characteristics of the earth or its environments.

End-use

The final application or consumption for which a product, material, or service is intended after its manufacture or production.