Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 47

Multiple Choice

Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.What appeal is Toy 'R' Us using by enlisting Shaquille O'Neal in the "Join Shaq Give Back" promotion?

• A) admiration
• B) love and romance
• C) vanity and egotism
• D) environmental consciousness
• E) profit

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Definitions:

Cementum

A specialized calcified substance covering the root of a tooth.

Crown

The part of a tooth that is visible above the gum line, or the top portion of a dental implant that replaces the natural tooth.

Mesenteries

Folds of peritoneum that attach the intestines to the posterior abdominal wall, providing support and housing blood vessels, nerves, and lymphatic vessels.

Serosal Lining

A smooth membrane consisting of a layer of cells which secrete serous fluid, covering internal organs and cavities.