Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 48

Multiple Choice

Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.By donating $1 to charity for every new Facebook fan,Toys 'R' Us is using:

• A) admiration
• B) cause-related marketing
• C) product publicity
• D) philanthropic marketing
• E) ethical marketing

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Definitions:

First-In, First-Out Method

An inventory valuation method where the first items acquired are assumed to be sold first, affecting the cost of goods sold and ending inventory valuation.

Materials Cost

The direct and indirect costs associated with the raw materials used in the production of goods.

Equivalent Unit

An Equivalent Unit is a measure used in cost accounting to express the amount of work done on partially finished goods in terms of fully finished goods.

First-In, First-Out Method

An inventory valuation method wherein the goods first added to the inventory are the first ones to be sold, ideal for products with shelf-life concerns.