Examlex
There are several criteria used in selecting media in an advertising campaign.Name and briefly discuss the impact of five of these criteria used to select media.
Interpersonal Determinant
Influences on decision-making that stem from interactions with other people, such as peer pressure, cultural norms, or communication with family members.
Family Influences
Refer to the impact that family members have on an individual's attitudes, behavior, beliefs, and values throughout their life.
Attitudes
A person's feelings or opinions about someone or something, typically reflected in their behavior.
Perceptions
The way in which something is regarded, understood, or interpreted by individuals, often influencing their behavior and decisions.
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