Sales Promotion

question 119

Multiple Choice

Sales promotion:

• A) is a publicity tool
• B) is only directed to the ultimate consumer market
• C) is more difficult to measure than advertising
• D) offers a short-term incentive to buy
• E) expenditures have been decreasing in recent years

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Definitions:

Concrete Words

Words that refer to tangible, specific things rather than abstract concepts.

Business Message

Information communicated through various formats, including emails, memos, reports, and advertisements, intended for business contexts.

Main Clauses

Sentences or parts of sentences that can stand alone as complete thoughts, containing both a subject and a predicate.

Compound Sentence

Sentence with two main clauses that express two or more independent but related thoughts of equal importance, usually joined by a conjunction such as and, but, or or.