When Compared to Other Forms of Promotion,personal Selling

question 105

Multiple Choice

When compared to other forms of promotion,personal selling:

• A) is more important as the number of potential customers increases
• B) is more effective in selling frequently purchased products
• C) can use a message customized to the immediate needs of the customers
• D) is best for selling simple,low-involvement products
• E) is less expensive

---

Definitions:

Revenue

The cumulative revenue produced from the sale of goods or provision of services directly linked to the main business activities of a company.

Unearned Rent Revenue

Income received by a property owner for rent that has not yet been earned because the time period the rent covers has not yet passed.

Credit

An accounting entry that increases a liability or equity account or decreases an asset or expense account.