As Part of the Needs Assessment,the Consultative Salesperson Must Learn

question 34

Multiple Choice

As part of the needs assessment,the consultative salesperson must learn everything there is to know about:

• A) the product he or she is selling
• B) the customers and their needs
• C) the competition
• D) the industry in which he or she is selling
• E) all of the choices

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Definitions:

Licensing

A legal agreement permitting one party to use another's intellectual property, rights, or technologies under defined conditions.

Market Entry Strategy

The planned method of delivering goods or services to a new target market and establishing a foothold in it, which could involve exporting, licensing, franchising, or direct investment.

Research And Development

The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

International Market Entry Strategies

Approaches and methods used by companies to enter foreign markets, including exporting, licensing, franchising, and direct investment.