Kraft Foods Has Established Dedicated Teams to Focus on Their

question 155

Multiple Choice

Kraft Foods has established dedicated teams to focus on their business with many of their largest customers.With "Team Kroger," Kraft has combined with Nabisco selling organizations in order to bring more unique shopper insights to Kroger supermarkets.This helps Kroger understand their shoppers and customize their programs to grow even more.At the same time,Kraft has strengthened its relationship with Kroger by gaining a better understanding of the supermarket's needs and how it can help support Kroger's business objectives concurrently with its own.
-Refer to Kraft Foods._____ is the identification of those firms and people most likely to buy Kraft products.

• A) Prospecting
• B) Lead qualification
• C) The sales presentation
• D) The close procedure
• E) The sales approach

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