Behavioral Targeting Technology Is Being Used by Internet Retailers to Offer

question 70

Multiple Choice

Behavioral targeting technology is being used by Internet retailers to offer different prices and promotional offers to different customers based upon their Internet and browsing habits. One potential downside to this practice is:

• A) lack of profits
• B) consumer privacy
• C) cost
• D) reliability of the system
• E) competitive pressure

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Definitions:

Neo-Freudians

A group of psychologists who expanded on Freud's theories, incorporating social and cultural factors into psychoanalytic theory.

Emphasis on Sex

A focus or greater importance placed on sexual behavior, sexual identity, sexual health, or attitudes regarding sex within a study, ideology, or societal behavior.

Childhood Sexuality

A concept in developmental psychology referring to the range of sexual feelings, behaviors, and developments that occur in children.

Feminist

Pertaining to or advocating for the rights and equality of women and seeking to address issues of gender inequality.