The Two Types of Costs a Marketer Needs to Consider

question 112

Multiple Choice

The two types of costs a marketer needs to consider when setting prices are:

• A) primary and secondary
• B) variable and fixed
• C) marginal and absolute
• D) short-term and long-term
• E) elastic and inelastic

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Brand Name

A distinctive title or symbol that identifies a product and differentiates it from competitors.

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Income that a company earns from its activities, typically from the sale of goods or services to customers.