Many Consumers,especially When Faced with an Uncertain Purchase Decision,think That

question 72

Multiple Choice

Many consumers,especially when faced with an uncertain purchase decision,think that a high price:

• A) is a signal of quality
• B) is an indication that consumers are being ripped off
• C) will always lead to major price discounts to wholesalers and retailers that distribute it
• D) is a sign of the company's overall market share
• E) indicates that the brand was slipping into the decline stage of the product life cycle but has had a sudden resurgence of growth

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Definitions:

Reinforcer

Any stimulus that, when presented after a response, increases the likelihood of that response occurring in the future.

Archetype

A universally understood symbol or term or pattern of behavior, a prototype upon which others are copied, patterned, or emulated.

Person Factor

Attributes or characteristics inherent to an individual that can influence behavior and outcomes.

Self-Efficacy

A person's belief in their ability to succeed in specific situations or accomplish a task.