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Smelly Fruit at First Glance There Is Little to Like About the About

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Smelly Fruit
At first glance there is little to like about the durian. The durian is a fruit popular in Thailand that is spiky outside and stinky on the inside. When confronted with the durian for the first time, the Wall Street Journal recently reported that westerners often describe its distinctive sulphurous smell with words like stinky socks and manure. However, the durian is so popular in Thailand that one variety of the durian fruit, called the Kan Yao, has been selling for as high as $200. Even at that price, supply of the Kan Yao cannot keep up with demand. There are approximately 30 varieties of the durian grown in Thailand, with the most plentiful selling in the $15 range. The yellow flesh of the durian, the part you eat, has very powerful smell, but possesses a sweet, nutty taste that Thais cannot seem to get enough of at any price.
-Refer to Smelly Fruit.Suppose a Thai farmer sells 10 Kan Yao durians in the marketplace at the going rate of $200 each.If it cost a Thai farmer $125 to produce and market the Kan Yao durian that she has sold,the difference between these two numbers ($75) ,times the number sold (10) ,represents the farmers _____.


Definitions:

Referent Group

A group to which an individual or another group is compared, often for the purpose of evaluating and understanding one's own attitudes, values, and behaviors.

In-Group

A group in society with which an individual psychologically feels a sense of belonging.

Out-Group

A social group towards which a person feels a sense of competition or opposition.

"Robber's Cave" Experiment

A classic social psychology experiment by Muzafer Sherif that studied intergroup conflict and cooperation by observing boys at a summer camp divided into competing groups.

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