The Marketing Manager of Icruise

question 72

Multiple Choice

The marketing manager of icruise.com (a travel Web site targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during the month of December.However,the vice president of finance is committed to reporting a 25 percent return on investment at all times.This conflict illustrates:

• A) a need to eliminate low-profit products
• B) a lack of corporate concentration on the marketing concept
• C) how pricing operates in a mature marketplace
• D) the need for trade-offs in pricing objectives
• E) how target markets can be ignored

Understand the evolution and importance of integrated supply chain management.

Recognize the factors and forces driving changes in supply chain management.

Describe best practices in supply chain management and their impact on efficiency.

Explain the role of information flow in enhancing supply chain performance.

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Definitions:

Lose

To be deprived of or cease to have or retain something, often used in contexts of competition or misplacement.

Breakeven

The point at which total cost and total revenue are equal, meaning there is no net loss or gain.

High Value

Referring to items or services deemed of significant worth, usually due to their quality, utility, scarcity, or demand.

Low Value

Refers to items or services that are considered to be of lesser worth or importance, either monetarily or in terms of utility.