When Coca Cola Sent Users of the My Coke Rewards

question 97

Multiple Choice

When Coca Cola sent users of the My Coke Rewards program digital coupons for free trials of its new Coke Zero product more than 100,000 people redeemed them.It would have cost Coke far more to randomly distribute enough coupons to the general market to get that level of sampling.This is an example of the power of the _____ approach.

• A) rifle
• B) machine gun
• C) stealth marketing
• D) gorilla marketing
• E) shotgun

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Definitions:

Social Order

The system of organized and patterned social arrangements and structures that inform the behavior and expectations of members within a society.

Ontologies

In philosophy, refers to the study of being or existence, and in computer science, a structured framework for organizing information or knowledge.

Hinduism

Ancient religion of India that stresses the unity of all being and the ideal of oneness with ultimate reality.

Buddhism

A spiritual tradition and religion founded on the teachings of Buddha, focusing on personal spiritual development and the attainment of a deep insight into the true nature of life.