Hudson's Bay Company Has Canada's Largest Reward Program--HBC Rewards,which Enables

question 94

Multiple Choice

Hudson's Bay Company has Canada's largest reward program--HBC Rewards,which enables members to earn points at Hudson's Bay family of stores,including The Bay,Zellers,Home Outfitters,and hbc.com.Consumers can redeem points for over 600 rewards in the HBC Rewards catalog,including travel,leisure and entertainment items,Air Miles reward miles,or Bay and Zellers gift certificates.Which of the following provides the most likely reason why Hudson's Bay Company implemented this reward program?

• A) to reduce problems associated with cultural diversity
• B) to make sure the 80/20 principle is not influencing its activities
• C) to retain loyal customers
• D) to create cognitive dissonance
• E) to lessen the importance of customer service

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Definitions:

Federal Tax

Taxes imposed by the federal government on income, property, and goods and services, used to fund public services and government operations.

Public Policy

Public Policy refers to the system of laws, regulatory measures, courses of action, and funding priorities concerning a given topic promulgated by a governmental entity or its representatives.

Pollution

The presence or introduction into the environment of contaminants or substances that cause harm or discomfort to organisms.

Private Enterprise

Business operations that are owned, financed, and managed by private individuals rather than the government.