When Coca Cola Sent Users of the My Coke Rewards

question 97

Multiple Choice

When Coca Cola sent users of the My Coke Rewards program digital coupons for free trials of its new Coke Zero product more than 100,000 people redeemed them.It would have cost Coke far more to randomly distribute enough coupons to the general market to get that level of sampling.This is an example of the power of the _____ approach.

• A) rifle
• B) machine gun
• C) stealth marketing
• D) gorilla marketing
• E) shotgun

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Definitions:

Activity Variance

The difference between the budgeted amount of activity (like hours or units) and the actual amount achieved.

Budgeting

The process of creating a plan to spend your money, allowing for the allocation of funds to various areas.

Actual Results

The real financial outcomes achieved by a business over a period, which can be compared against budgeted or forecasted figures for analysis.

Personnel Expenses

Personnel expenses are costs associated with employing staff, including wages, benefits, and taxes.