In a CRM System,_____ Are All Areas of the Business

question 65

Multiple Choice

In a CRM system,_____ are all areas of the business where customers have contact with the company and data may be gathered and used to guide and direct the decision making within that business unit.

• A) touch points
• B) focus areas
• C) data mining
• D) information search periods
• E) observational points

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Definitions:

Larger Environment

The broader context or setting, including natural, social, economic, and political factors, that influences or shapes the actions and outcomes of individuals or organizations.

Size Advantage

The benefits gained by organizations or entities due to their larger scale of operations, resources, or market presence compared to competitors.

Dominant Culture

The culture of the most powerful group in society, which often sets norms, values, and expectations that are broadly shared.

Shared Actions

Activities or tasks undertaken collaboratively by a group or community with a common goal or purpose.