_____ Interactions Occur When Customers Buy Products in a Store

question 48

Multiple Choice

_____ interactions occur when customers buy products in a store.

• A) Point-of-sale
• B) Relationship-based
• C) Cost-based
• D) Retail-centric
• E) Distribution-focused

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Definitions:

Product Variant

Different versions of a product that a company offers to meet diverse customer needs or preferences, such as size, color, or features.

Generic Competition

Competition between brands or products that are not differentiated by a patent or specific features, often based solely on price.

Product Variants

Different versions of a product that a company offers, differing in features, sizes, or other characteristics to satisfy various customer needs.