Which of the Following Techniques Used to Analyze Marketing Databases

question 132

Multiple Choice

Which of the following techniques used to analyze marketing databases considers whether a customer has made a purchase recently as well as how often that customer makes a purchase?

• A) recency-frequency-monetary analysis (RFM)
• B) predictive modeling
• C) customer valuation
• D) data mining
• E) lifetime value analysis

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Definitions:

Surgical Incision

The act of making a cut in the body with a sharp instrument, especially during surgery to access or remove an internal part of the body.

Antiembolism Compression Stockings

Specially designed stockings that apply pressure to legs to prevent blood clots and improve blood flow, commonly used post-surgery.

Discomfort

A mild form of physical or emotional distress.

Postanesthesia Care Unit (PACU)

A hospital area where patients recover and are closely monitored after undergoing anesthesia and surgery.