Which of the Following Is a Data Manipulation Technique That

question 52

Multiple Choice

Which of the following is a data manipulation technique that projects the future value of the customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers?

• A) recency-frequency-monetary value (RFM)analysis
• B) cluster analysis
• C) lifetime value analysis (LTV)
• D) market segmentation
• E) predictive modeling

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Definitions:

Point Of View

A specific attitude or way of considering a matter, influenced by one's personal experience and beliefs.

Pluralistic Society

A society that is characterized by a diversity of cultural, ethnic, religious, and ideological perspectives, encouraging coexistence and mutual respect among different groups.

Ethnic Society

A group of people who share common cultural, linguistic, or ancestral ties.

Organic Society

Refers to a concept in sociology where society functions like a living organism with interdependent parts working together, typically applied to complex, industrialized societies.